The platform is rolling out a new feature that enables them to lessen the volume of AI-made content appearing in their timelines. This initiative comes as the service disclosed that it now features in excess of 1 billion content made with AI.
Trial and Implementation
This change is undergoing trials over the following weeks before a global launch. This development coincides with a rise in AI-generated material, driven by recent content generation software.
The Broader AI Trend
Recent reports that approximately 10% of the most rapidly expanding content creators on a popular video site primarily display content made by AI. A significant portion of this content is considered mass-produced AI material, a phrase for substandard, mass-produced content that is often illogical or bizarre.
“We know from our community that many people enjoy content created using AI tools, from computer-generated images to science explainers, and we want to give people the ability to increase or decrease of that, based on their own choices,” commented a platform representative.
Volume and Proportions
TikTok shared that there are currently 1.3 billion videos on its service identified as AI-generated. In total, over 100 mn pieces of content are submitted to the platform every day, making AI-generated material a limited part of its total content library.
Customizing Your Feed
Members will be capable of decrease or raise the amount of AI-generated videos they see by accessing the topic control setting in the application and selecting the AI content topic. Other topics that can already be adjusted under the tool include politics, fashion, beauty, and choreography.
Content Labeling and Policies
Its guidelines mandate content makers to identify convincing AI-made content, and it bans dangerous deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be removed under its community policies.
Additionally, the app will henceforth apply an “AI-made” label to content created with its proprietary AI systems, or flagged by an collaborative effort for spotting AI-generated material. This measure is intended to stop users from trying to bypass the tagging system.
AI Literacy Programs
TikTok is additionally establishing a $2 million awareness program for experts and organizations to produce educational content about ethical AI use. This program will assist non-profit groups focused on educating programming and robotics.
Content Safety Approach
TikTok has supported its safety measures, amid discussion over intentions to make redundant numerous content moderators in the UK. TikTok is set to cut a significant number of roles in its trust and safety team in its British office, with trade unions and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A company official clarified that staff-based oversight would still have a role, but automated tools can shield workers by removing the most distressing content ahead of it gets reviewed by humans. The platform stated a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to intervention by its AI tools.
It is vital to balance humans and technology to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
